Email marketing is one of the powerful pillars of marketing wherein one uses email to promote their business products or services. It is used to inform, educate, and engage customers about your products or services. It plays a pivotal role in lead generation, brand awareness, and building relationships with potential customers.

The most common way one can analyze the results of email marketing campaigns can be summed up as

• Focus on the metrics such as open rate, CTR, bounce rate, etc.
• See how these metrics measure against the benchmarks and desired goals.
• Strategize on ways to improve each metric to drive better results.

This kind of analysis helps in optimizing your open rate and conversion rates. You can focus on the outcomes to make your customers purchase your products and improve the signups and subscriptions.

Email marketing can be thoughtfully used to build loyalty and trust in your brand. It is important to build relationships with prospects, leads, existing customers, and even old ones because it gives an effective voice to speak directly to them by gaining a sweet spot in their inbox, at their own convenient times.

Yes. We provide our white label email marketing services to digital agencies, web agencies, IT associates or industry, consultancy company or any entity related to it. Request a quote and we will get back to you with rest details.

Notify them first about your products and services. Provide them with exclusive content that’s shared only with your email marketing audience. People are more inclined to sign up for your emails as a part of a loyalty scheme.

Email automation entails a trigger or an event at a specific date and time to tell your system to send out a related message. One can send

• Welcome emails - Although there is no rule to send them, since this is the first time they are visiting and won’t be ready to make a purchase, to capture their attention. 75% of people do expect a welcome email after signing up. Generate a warm welcome email to turn your leads into customers
• Cart abandonment - Help you recover lost sales. You can recapture the lost interest of your shoppers.
• New products or Promotions - If you’ve any announcement about your new product release, upgrade, or promotion to your customers, you can send out an email that can increase sales by an average of 150%.

If you have any requirements, feel free to request a quote.

We have a brilliant team that sits and ideates with you to make your email list grow organically. Some of the ways are

• Use lead magnets such as eBooks, guides, cheat sheets, checklists, tutorials, etc.
• Invest in evergreen content that has no expiry date and that remain useful forever.
• Use CTAs on every relevant blog post
• Try gated content to turn blog posts into lead magnets

Feel free to share your business requirements; We would discuss these things more.

All you need to do is to fill up this request a quote form with all your requirements; our team who would help you in choosing an email marketing service provider, build lists, choose a template, and write persuasive email content.

Skynet Technologies has a dedicated marketing team that formulates strategies for generating and nurturing leads. We help your business turn email marketing into a lead- and revenue-generating resource. Our services include email design, coding, copywriting, strategy development, and transparent reporting to help your company grow its sales, revenue, and operations.

Every business is unique and the optimal frequency of sending emails varies depending on what’s best for your store. Some of the best practices mention

• Sending one or two emails a week is ideal for the businesses especially if you are starting out. Don’t miss out on sales opportunities and don’t make your list disengaged.
• Another observation is sending an email every two weeks is also ideal to gain that sweet spot in your subscriber list.
• Daily emails are known to drastically lower the engagement levels without generating more sales.

Test to see what works the best for you. Above all else, deliver value with great content and personalized offers to continue to engage with your campaigns.

Some of the top email marketing metrics include

• Delivery rate - This is the beginning of your email campaign and is a metric to monitor the strength of your email list. A high delivery rate means you are reaching your targeted audience. A low rate on the other hand means you need to focus on building a healthy subscription list.
• Open rate - Once you reach your clients’ inbox, your subject line would have the greatest impact for your customers to click and open your email.
• Click through rate - This shows if your content is relevant for your client. Relevant emails will have a higher click through rates.
• Bounce rate - The landing pages and CTA in the emails should be there without which the reader is more likely to leave the site.
• Revenue per email and conversion rate - Track your campaigns using Google URL to identify how much revenue each email brings in and converts.

Email marketing doesn’t directly improve SEO but certain things definitely help in boosting your SEO.

• Lower bounce rate
• Newsletter content, blogs, make you rank higher in SERPs.
• Use automated sequences to generate traffic
• Improve social media engagement
• Using CTAs
• Delivering personalized content
• Asking for reviews

There is no such limit but for optimal results, but we recommend to 4 to 8 emails per month. Anything beyond achieves a similar open rate to merchants who send fewer than one email per month. If you have any questions, feel free to contact us.

There are a few tried and tested ways to grow your email list -

• Use multiple signup forms
• Offer content upgrades
• Run giveaways and contests
• Create multiple lead magnets
• Use discounts and deals
• Use contact forms
• Add signup CTA on social channels
• Use social proofs to encourage more signups
• A/B test your opt-in forms

Personalization should be at the top of your mind if you want to engage with your audience. They help in resonating with customers on a deeper level. You can offer personalization through

• Offering personalized product recommendations - This creates up-sell opportunities or re-engages customers. You can send emails tailored to each customer with personalized recommendations.
• Remember the ‘moments’ - Emails on birthdays, anniversaries, and other important dates can take you a long way.
• Highlight customized incentives - Incentives can drive some purchases from new customers and also re-engage the ones who abandoned.
• Use targeted CTAs - Customized CTA for a specific audience will present an opportunity to target customers with content that is specific to them.
• Send at the right time - Send at the best time for each individual customer. If you’re not sending it at a time that works for your customer, the likelihood of customers clicking through to your website is slim.

It depends on various elements. It would be better if you provide us more details on why your customers or clients are unsubscribing from your emails. Some of the strategies to retain your subscribers are

• Tailor your lists - To make sure you only send relevant content to the people.
• Let subscribers choose - Allow them to choose the kind of emails they’d like to receive to get fewer unsubscribers and more engagement.
• Conduct exit surveys - This could be done on your unsubscribe page where they can select the reason for their departure. If there is a common issue, you may want to address it.
• Provide value - Make sure you actually have a reason to send an email. Don’t be intrusive.
• Be mobile-friendly - If it looks distorted and impossible to read on smartphones where a majority of the people are on, then expect more unsubscriptions.
• Don’t spam - Focus on optimal frequency instead of pushing an email a day and annoying them.
• Provide exclusive content - Don’t be redundant by providing the same content that is on other channels such as social media. Create a sense of exclusivity around your list by running email-only insights, discounts, and promotions.

Feel free to contact us for your any type of requirement, and we will get back to you with details.

Skynet Technologies is one of the best email marketing companies that has been around for more than 19 years. Our team is intuitive, experienced, and committed to providing the best value to you. We help you with A-Z of the email marketing services - choosing the email service provider, building lists, generating persuasive content, lead nurturing, customizing, advanced reporting, and many more to help you reach the inbox and generate sales.

We have been helping our clients to cultivate one-to-one relationships with their customers right from the moment an email is sent. We are steadfast in our commitment to helping you succeed in finding the perfect solution to meet your needs. Our email marketing strategy for ecommerce includes promotional campaigns, event marketing campaigns, loyalty, and onboarding campaigns, abandoned cart and transactional emails, product recommendations, personalization, and dynamic content, etc. that improve engagement and thereby sales. Contact us to know more.